Une identité visuelle

qui suit le rythme!

Before even thinking about the integration of this latin dance school project, I had to build from scratch the visual identity. The starting point was an interview with the teacher "customer" in order to have a better idea of the school's priorities and principles
Once the color pallet has been chosen, I came up with a logo divided on two parts : the thickness of Rueda was to constrat with the lightness of the handwritten siempre, adding a dancing touch to an earth grounded logo. My inspiration was the danse itself ; gracefuls aerials movements grounded on a round dance pattern.